Learn effective techniques on how to scan the media

With the proliferation of the media, more news is available to us then ever before, but do YOU have the ability to separate the BS from what matters? Can YOU see beyond the flak and see what’s relevant in shaping the world around you.

First presented in their 1988 book Manufacturing Consent: The Political Economy of the Mass Media, the “Propaganda model” views the private media as businesses interested in the sale of a product — readers and audiences — to other businesses (advertisers) rather than that of quality news to the public. Describing the media’s “societal purpose”, Chomsky writes;

“… the study of institutions and how they function must be scrupulously ignored, apart from fringe elements or a relatively obscure scholarly literature”.

The theory postulates five general classes of “filters” that determine the type of news that is presented in news media. These five classes are:

1. Ownership of the medium
2. Medium’s funding sources
3. Sourcing
4. Flak
5. Anti-communist ideology (which has been replaced by an anti-Islamic rhetoric)

The first three are generally regarded by the authors as being the most important.

Although the model was based mainly on the characterisation of United States media, Chomsky and Herman believe the theory is equally applicable to any country that shares the basic economic structure and organising principles which the model postulates as the cause of media biases.

Critical thought is lacking amongst most, who simply gorge themselves on the trivialities of which sports team is winning, losing or taking bribes, or other forms of salacious celebrity gossip and worship, these are factors which are pored over and discussed as if they were the most supremely pressing matters of the day, infact they are the flak, the fodder that is served to you, to keep you in a state of ambivalence.

To counter this, The Akh will keep you posted with news in the form of a link drop every 48 hours, within the following categories:

Conflict & Fault Lines


Five-fold rise in gold price ‘is not a bubble’, claims World Gold Council
Europe’s accelerators to go dark in 2012 due to budget cuts

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